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As a first step, we recommend that an investor identify values of importance. These can be summarized according to negative and positive screens. An individual investor is of course free to adopt his or her own unique set of screens. In the case of an institutional investor, the board of directors may find it helpful to reference the organization's mission statement when considering environmentally and socially responsible investing. Negative screens are those activities that an investor wishes to avoid. The traditional negative screens include alcohol, tobacco, gambling, nuclear and weapons. Years ago, SRI was only about avoiding the negative. Today, many SRI investors seek to invest more positively, looking to do more than avoid those companies rejected by their negative screens. Positive screens are those principles that an investor finds attractive and are exhibited in enterprises that think about the consequences of their actions today and work for a better tomorrow. By continually striving to achieve competitive advantage, a process older than capitalism itself, many such companies compete well in the marketplace and contribute toward a brighter future for us all. Your investment guidelines may reflect your personal values or, if you represent an institutional investor, values that reflect your organization's mission statement. Negative screens. Investors may want to avoid one or more of the following:
Positive screens. Investors may want to invest according to some of the following principles:
Don't be fooled by greenwash, corporate attempts to spread disinformation so as to present a responsible public image. Many corporations want to attract you as an investor. Only the carefully chosen few should deserve to... |
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© Pennyfarthing Investment Management, L.L.C. |
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Values are a personal thing. One person may believe strongly in a certain issue. Another may place more emphasis upon another. Indeed, there is room for all. With thousands of actively traded stocks available in the U.S. alone, not to mention fixed income and other investments, there is enough elbowroom for any investor or investment manager to operate effectively and ethically.